The Most Dangerous
Words in Business
"We've always done it this way."
The Internet Isn't Going Away
By: Benjamin Nesbitt, Owner & Founder of Benjamin Nesbitt Design
After spending the early part of my career working for older companies, all of which predated the internet by at least 30 years, I became convinced a change in marketing approach from the inside of an established company was impossible. Turns out my instinct wasn’t far off. History proves it is incredibly rare for established companies to take on a new marketing identity.
In my experience, it doesn’t matter if sales are down, jobs are at stake, or even if the bank is breathing down your neck, the new behaviours that are required of leaders and employees causes too much organizational friction. The new, bold marketing plan is DOA.
To truly transform your marketing approach, you need someone who’s been there before and made it to the other side.
Look, I don’t believe that newer is always better. In fact, it’s just plain wrong when new companies with inferior products beat out older companies.
I don’t want you to be the company that gets beat. I want you to learn how the internet can work for your business. I will teach you proven marketing frameworks and share my technical expertise to help you pull it off. But, frankly, that’s the easy part.
The hard part is transforming the collective hearts and habits of people and their shared perception of “how things are done around here.” I will help you lead the transformation of your company culture, building optimism, trust, and conviction in your new marketing direction.
Stop struggling to find the answers on your own, wasting valuable brain cells. Let me help you get your footing online, and ensure a future for your company.
Book a call today and take the first step.